‘Thor: Ragnarok': Latest Trailer Is Marvel’s Most Watched Ever in 24 Hours

Posted 2017/04/12 5951

Released on Monday by Marvel’s parent company Disney, the teaser becomes not only the most-viewed Marvel trailer ever, but also Disney’s most-viewed trailer across all its brands, which includes Disney’s live-action and animation divisions, Pixar, Star Wars, as well as Marvel.

The “Beauty and the Beast” trailer was the previous 24 hour record-holder for Disney with 127.6 million views. “Star Wars: The Force Awakens” was viewed 112 times in that time frame. “Captain America: Civil War” held the previous Marvel record with 94 million views.